Companies come up with the silliest ideas sometimes. I came across this mythical product when it was being made fun of on a television commercial. The commercial was advertising a website that allows average consumers to get paid to give their feedback on new products, inventions, and services. Thus enabling products, such as the neck basket, to get shot down before companies waste too much money manufacturing it.
link to the neck basket------> http://www.myneckbasket.com/
link to start giving consumer feedback------> http://www.bigspot.com/?c=nb
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