Lately, I have been falling victim to the tempting marketing techniques of Country Outfitters. Country Outfitters has a website that sells western-style apparel and accessories, its specialties are the ornate decorative cowboy boots by various high-end designers. I discovered this website via Facebook; a good friend of mine posted the link to a giveaway they were having. These cowboy boots are absolutely beautiful, so clicked to be a contestant as well. In order to be eligible for the giveaway, Country Outfitters requires that you do three things: 1- like their Facebook page. 2- share the giveaway on your Facebook. 3- "like" your favorite boot (the most likes will be the one given away). This is smart marketing because it gives consumers a say in the prize and also requires them to spread the word in order to gain eligibility. They also offer a consolation prize of $10 off any purchase of at least $75. While this may be minute, it leads to the increased possibility of gaining business, and retains the consumers' interest in the company.
Country Outfitters -----> http://www.countryoutfitter.com
Facebook page -----> https://www.facebook.com/CountryOutfitter?fref=ts
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